The Actor-Observer Effect in Leadership
7th March 2008
Why do so many different people dislike Hillary Clinton?
The operative term in that question is, “different.” By different I mean people with wildly different political loyalties and philosophies. You would expect a similarity effect with Senator Clinton such that many Democrats or liberal leaning Independents would tend to support her, yet as a commonplace assumption, it is apparent that this similarity effect does not occur. Here’s an example from the Wall Street Journal. Peggy Noonan, former speech writer for President Reagan and conservative editorialist writes about Hillary Clinton and notes:
I end with a deadly, deadpan prediction from Christopher Hitchens. Hillary is the next president, he told radio’s Hugh Hewitt, because, “there’s something horrible and undefeatable about people who have no life except the worship of power . . . people who don’t want the meeting to end, the people who just are unstoppable, who only have one focus, no humanity, no character, nothing but the worship of money and power. They win in the end.”
Christopher Hitchens on almost all matters, barring the War on Terror (or whatever term you prefer to use), is a very left leaning thinker and yet Peggy Noonan, a very right leaning thinker, finds his stance on Mrs. Clinton congenial and quote-worthy. This is hardly a strange, unique example and I think that most readers would agree that Mrs. Clinton seems to unite a diverse audience of unhappy observers.
How do you account for this?
Certainly it is possible that Mrs. Clinton is all that Hitchens claims and Noonan quotes, so that sheerly upon the merits of the case any reasonable person would determine that Mrs. Clinton is a soul-less soul, a political Terminator ruthlessly aimed at one goal: Her own power aggrandizement. Put her in the room with Adolf Hitler or Josef Stalin or Slobodan Milosevic or . . . you get the point . . . and Mrs. Clinton would blend nicely into the group photograph. It’s possible.
Consider, now, a psychological explanation: The actor-observer effect.
This effect stems from Attribution Theory, a theory that explains how people make explanations and how these explanations determine their following thoughts, feelings, and actions. Briefly put, the actor-observer effect says that people see the world differently depending upon whether they are the actor in a situation or whether they are observers of other actors in a situation. In other words, how you see things varies when you are actually in charge and making decisions and choices compared to when you are watching people actually in charge. Yet another way, we think we’d act differently when we watch others, but when we find ourselves acting in the same situation, we think and behave differently than we thought when we were observing.
I became acutely aware of the actor-observer effect when I was a scientific administrator in the Federal government. Prior to that experience, I had an observer’s perception of the Executive Branch of the Federal government. I’d watch the President or Cabinet Secretary or whatever the Fed Bureaucrat in action and think to myself, “What an incredibly stupid, naïve, ineffectual person they must be.” Then I had the job myself and had to make decisions in the same situations I’d formerly just observed. For example, I was part of a Congressionally mandated program aimed at improving fire fighter safety. Our research indicated that most fire fighters died from . . . what do you think? Fire, right? Either getting burned to death or maybe asphyxiation, right?
Nope. The leading cause of death for fire fighters is structural collapse. A burning building falls on them either killing them by blunt force trauma or else trapping them so that fire or asphyxiation kills them. If they didn’t get caught in the collapse, they wouldn’t die.
The research team I was part of developed a communication warning program with recommendations for fire fighters based on this research and distributed it nationally. The research we conducted included deliberate, ongoing, and close cooperation with every stakeholder in this issue: union and nonunion organizations, fire fighters and fire chiefs, government units, other safety organizations, scientific groups. It was truly a national, bipartisan, and comprehensive effort aimed at understanding the problem and developing practical solutions to it.
And yet I got some pretty hot messages from various local governments and fire fighter units blaming me for being a pettifogging Washington bureaucrat interfering in the lives of real people with these ridiculous government follies. Some people believed that I was personally motivated by a self-aggrandizing move to power, seeking to lord it over the lives of the “little people” in a relentless and coldhearted pursuit of my own vanity.
Now, I’m not trying to compare myself to Hillary Clinton, but the parallels are important here. If I’d been a fire fighter or fire chief receiving these recommendations from some dumbass branch chief from the National Institute for Occupational Safety and Health, I’d probably have reacted similarly. The recommendations certainly didn’t and couldn’t account for all the variations in fire fighting operations across the country (gee, there were only 36,000 unique units in the US – and we couldn’t develop a one-size fits all solution?). Thus, as an observer the behavior of the actor looks stupid or venal or vain. But, then, since I was on the other side of the problem and actually charged by Congress with finding solutions for it, my view of the situation as an actor was decidedly different.
It’s interesting to note that most observers who disagree with the actions of an actor like Hillary Clinton or President George W. Bush, tend to discover personal flaws in the actor rather than simply looking at the problem and how to solve it. Thus, for observers like Noonan and Hitchens, it isn’t enough to disagree with Clinton policy or perception, but to go farther and determine that personal flaws in Clinton’s character are the problem here. I suspect that if either of these critics were actors in the campaign, they would see things very differently.
Here’s a final illustration of the actor-observer effect. I completed all my paperwork as a professor at WVU on a Friday, ending the academic year of 1997-8. The following Monday, I started as a branch chief in the Federal government. (My drive to work was actually quicker because the NIOSH facility was on the outer loop in town and my office on campus was downtown.) The Fed hired me to continue many of the same duties I performed as a professor – the basic and applied research skill in particular. So, in many ways I just changed jerseys and continued playing the same game just on a new team.
Except a couple of weeks after joining the new team I received a confidential memo from the FBI outlining a potential bomb plot against my new facility. Someone had stolen several tons of ammonium nitrate from a nearby agricultural supply depot. You need to recall this was 1998, just a few years after the domestic terror bombing of the Murrah Building in Oklahoma City by Tim McVeigh. The Fed was understandably nervous about ammonium nitrate and now law enforcement was warning nearby Federal installations of the potential threat. At the time, my wife, Melanie, was the chairman of my former department and in roughly similar administrative position as mine in the government. I casually asked her if there were any safety warnings at WVU regarding bomb threats and she said, no.
Thus, while I was essentially the same guy I’d always been simply because I’d changed teams, it was now hunting season on me. Because I was now an “actor” in a different organization outside observers felt comfortable seeing me as a threat and potential target.
This experience has led me to have a new perspective on leaders in all contexts, but most especially in public executive government settings. While I was never the big boss who ran for election, I did have legal responsibility as an operational leader in the Executive Branch. I learned to see government from the perspective of the actor rather than as the observer. It’s a different world. And I don’t think that people like Noonan and Hitchens and many other observers don’t appreciate the impact that this role difference plays in how they evaluate political and governmental actors.
Try running things, even in the small capacity, sometime. It will change your point of view and might even make you empathize with hated figures like Hillary Clinton or George Bush.