Healthy Influence Blog

Get the bleach my Green readers!  Toss all your green t-shirts in the wash with a cup of Clorox to stay color coordinated with the newest eco-discovery:  If we all paint our rooftops white, we can stop Global Warming.

So says President Obama’s Secretary for the Department of Energy, Steven Chu.  Chu claims it would work.  And, for those of you who don’t have the Cabinet lineup card, Cho isn’t a run of the mill political hack appointment, some out of office Governor.  He’s a Nobel prize winning physicist.  So, not only can he do the math, Dr. Chu’s already done it to arrive at that conclusion.  Wow, whodda thunk that the 150 year harms of the Industrial Revolution could literally be whitewashed away?  I guess you need a Nobel prize just to imagine such a thought.

Such science stimulates the practical persuader in me.  We’ve nearly exhausted every persuasion tactic tied to the color green and its semantic equivalent “eco,” but now, we’ve got a new weapon.  White!

Consider the classically conditioned Ding-Dongs with the color white.  Purity.  Truth.  Honesty.  Virginity.  Chastity.  Look for green and white flags, pennants, banners, shirts, and street puppets coming soon to an eco-rally.

Of course, left unsaid in all of this is how we get the entire world to do this.  A smart and proven tactic, specifically aimed at getting people to whitewash is available to us, courtesy of that well known persuasion agent, Mark Twain.  Just read “Tom Sawyer,” for the details.  It might work on a global scale, too.

P.S. Read these related Green posts.

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