All Bad Persuasion . . . at Dancing with the Stars
23rd November 2009
The Wall Street Journal provides a great example of my Rule: All Bad Persuasion Is Sincere. It documents the use of spray tanning to change the appearance of dancers on the show “Dancing with the Stars.”
See, the fake spray tan not only provides a tone change, but it can also be used to create accent lines and shades that enhance the appearance of muscles. It’s makeup for the body just like makeup for the face.
To quote Elaine Benes on that memorable Seinfeld episode, it’s all, “fake, fake, fake, fake.” (And Elaine’s performance is another great example of the proper understanding of the Rule. See it here with Spanish subtitles, too!)
Hey, It’s About the Other Guy, Stupid. And if they believe the body paint, it’s persuasion, baby.