Spammers Read Persuasion Books!

As I ruefully note, with persuasion there is no ethics, only change. And when you’ve got no ethics, you can still be a persuasion maven as this WSJ story demonstrates with the cybercriminals on the Internet. They like Facebook!

Hackers commonly sow social spam by creating false Facebook profiles and then “friending” people they don’t know. Once the new friend clicks on a bad link, the spam begins propagating as his other friends do the same. And it can get started through nefarious third-party apps, or when people download malware outside Facebook or Twitter that gives hackers control of their computers . . . A common social-spam attack on Facebook, known as “like-jacking,” involves duping users into clicking on an image that looks as if a friend has clicked the “Like” button, recommending it . . . More nefarious are come-ons for seemingly irresistible posts—like getting a free iPad—that lead people to run malware that can take over a Web browser, or even entire computer. Some social malware impersonates users, starting eerie one-on-one Facebook chat sessions with friends. Security experts also warn that a growing volume of sophisticated hacker attacks take information gleaned from social-networking profiles to trick people with convincing targeted messages.

CLARCCS Cues for Crime! Liking! Comparison! Reciprocity!

Your only defense is reading this Blog and Primer and maintaining High WATT Objective processing ALL THE TIME!



P.S. Please. Tell me you didn’t try to click on, CLICK HERE TO PROTECT YOURSELF!!! Or else you would have fallen for the Authority Spammer Cue if I’d actually put a link there. Jeepers, you’re supposed to be a maven or at least a wannabe maven if you’re reading this.