Hmmm. Business is slowing. We need more customers. Let’s give away our product for free. And make sure we get a lot of media attention so the promotion functions as advertising. How about this?
Look carefully at the picture to see the smart persuasion. Look at the women. Hardly the stereotype that comes to mind when you are primed with the word, “vibrator.”
While a free sample is the obvious persuasion play here, note those women. They are not metaphoric sex toys themselves, but rather are much more approachable, typical, just folks looking. While they are attractive in an average sense, it is not their attractiveness that makes them persuasive. It’s Comparison. They look like real people meaning they look like you and me. And if Other People (especially Other People who look like me) Are Doing It, You Should To!