My name is Steve Booth-Butterfield. I run the Healthy Influence Blog and am therefore responsible for its content.

I created the Blog as a part of my larger website, HealthyInfluence.com, to provide updates and applications of persuasion theory and research. Much of the world depends upon persuasion and influence, although in ways that may not seem obvious, effective, or interesting. This Blog delivers analysis and comment on all things persuasion. It makes frequent reference to information at www.HealthyInfluence.com, so you might want to visit and peruse it. If you have any questions, concerns, or complaints about the content of this Blog, please contact me at “drsbb at HealthyInfluence dot com.” I’ll get back to you as soon as I can and address your comments.

Remember, all bad persuasion is sincere.