SBB 2009

My name is Steve Booth-Butterfield. I run the Healthy Influence website and am responsible for its content.

I created this website to provide updates and applications of persuasion theory and research. Much of the world depends upon persuasion and influence, although in ways that may not seem obvious, effective, or interesting. This site delivers analysis and comment on all things persuasion.   I have over 30 years experience in the application, research, and training of persuasion in government, academic, and commercial settings.  For details on my work, please consult my online curriculum vita.

My Background

In government, I served as a scientific administrator in the Centers for Disease Control and Prevention (CDC) with the National Institute for Occupational Safety and Health as Chief of the Health Communication Research Branch. I also served on a variety of inter-Agency teams consulting with groups from Defense, Commerce, Labor, as well as other Health and Human Services agencies. Everyone should work a year in the Federal Government.

In academic settings, I have taught and trained all ages from first grade to adult and all levels of instruction from survey to doctoral studies. From 1988 until 1998, I was an award-winning professor at West Virginia University in the Department of Communication Studies. I’ve been using technology for instructional goals throughout my career and WVU provided me with many interesting opportunities in this regard.

In commercial settings, I’ve consulted with a variety of business, government, and academic organizations with a prime focus on Healthy Influence concepts and a wary look at the perimeter of good and evil. References are available upon request.


My privacy policy is simple: the web site does not collect, save, or store personal information about you when you visit the site. You do not have to provide even your email address to access any portion of the site. The site does not install any software or file on your computer.


I do not accept comments because the comment function still attracts spam and requires administrative effort that detracts from the main point:  Writing.  If you have something to say, please say it on your own site and link back to my comments or else send me an email.


I do not accept advertising from outside sources.  I do not provide “sponsored content.”  I do not provide paid comment.  This site is only about my perspective on persuasion in theory or application.

Social Media Links

Why no Twitter feed or Facebook posts? Where’s Instagram? Or the latest New New Thing with SM? Outside sources like that require maintenance and monitoring which takes time away from writing plus all the hassles. Worse still, unless you are already as famous as LeBron James, Kate Upton, or Lady Gaga, playing on any SM platform benefits them more than it does you. Why drive your readers to their platform so they can monetize? When you see me doing Persuasion on SM, you’ll stop reading me because it will be obvious, simple, and sincere.


If you have any questions, concerns, or complaints about the content of this website, please contact me at “drsbb at HealthyInfluence dot com.” I’ll get back to you as soon as I can.

Remember:  All Bad Persuasion Is Sincere.