The poll also finds that uninsured people have more questions than answers about the new law: 31% of uninsured people say they have not even heard of the federal and state exchanges, compared to 15% of the general population who are aware of the marketplaces created to sign people up for insurance.
Read that again. Twice as many uninsured people don’t know about ObamaCare and Healthcare.gov as people with insurance. And the whole point of the exercise is getting insurance for people who are uninsured. And nearly one third of the key Other Guys doesn’t know about this?
Reconsider the post headline: Too Much Exposure Is Never Enough. Remember the Cascade! You cannot get behavior change unless you flow all the Other Guys through a series of preceding stages, with Reception as the first. Because nearly a third of Other Guys don’t even know about ObamaCare, there’s no way you can hope to change Their attitudes or beliefs, much less Their behavior.
And, then, realize how much Exposure there’s been on this topic and aimed exactly at the uninsured Other Guys. As we noted earlier, not only do you have the Fed behind this issue, you’ve got the zillion dollar insurance industry behind it. And, we’re still not talking about all the free media coverage the topic gets from pop press. Yet despite this massive Exposure, a considerable chunk of crucial Other Guys don’t even know about it.
Given the current problems with ObamaCare, don’t be surprised if you see Miley twerking President Obama who’ll be wearing a suit with “HealthCare.gov” printed in the stripes.
It. Could. Work.
P.S. Here’s a count the change crazy-maker. Read this evidence about most frequent searches in 2013 on Yahoo.
For Americans, Miley Cyrus was the top search query on Yahoo — inspired by the pop star’s go at the butt-shaking dance called twerking.
Yahoo’s 2013 year in review released Tuesday said Cyrus dethroned reality TV star Kim Kardashian, who dropped to number two despite her highly publicized pregnancy, divorce and engagement.
Yahoo said swimsuit model Kate Upton was number three, followed by the online gaming phenomenon Minecraft. Next was actress-singer Selena Gomez, and sixth was the troubled rollout of President Barack Obama’s health care plan, or Obamacare.
You’d think that a search term, ObamaCare, that ranks just below Miley, Kim, Kate, and Selena would have to have Reception numbers out the wazoo. But the Harris interactive poll reported for the post suggests a different outcome.
Of course, this Yahoo search count is incredibly biased as a source of information and not with political bias. The count only includes people who used Yahoo search and you know Yahoo’s not nearly even the largest search engine. Clearly folks who like gorgeous young women hit Yahoo a bit more often than the rest of the US.
But, consider now the Harris interactive poll.
The survey of a nationally representative sample of 1,005 Americans, ages 18 to 64, was conducted online in November by Harris Interactive.
“Nationally representative?” If you visit the Harris website, you clearly understand that whatever else the poll is, it is not a random sample, but rather is a carefully constructed panel. Harris is a pretty reliable Brand and has a vested interest in not only looking scientific, but delivering results that are as close to scientific as you can – and this is important – afford.
So. Which data source do you believe? Yahoo with Big Data or Harris with Nationally Representative samples?
If I had only these two sources on my desk, I’d be tailoring that suit for Mr. Obama and trying to figure out how to get his wife behind the idea.