I start this year with the public award for the second year of a new honor for distinguished work in the field of persuasion: The Peitho Award. It is given to those who’ve already achieved high distinction in the past year, mention in the Persuasion Blog. Among those noble few, each year I will chose the One that rises above the others in skill, cunning, and creative expression of the most important Rule: All Bad Persuasion Is Sincere. Judging thus only upon the inSincerity and the effectiveness of the persuasion expression will the One be known.
Last year I awarded the 2010 Peitho to Senator Joe Manchin’s election ad.
The Award itself is a highest quality graphic image of an ancient Greek pitcher of incalculable worth that displays an artist’s rendition of the Goddess herself, Peitho. The Award winner may simply right click on the image and save to the disk of his, her, or their choice.
The nominees for the 2011 Peitho Award are:
Posted on Monday, December 26th, 2011
Here’s an interesting field experiment that tests the impact of future facial appearance on quitting tobacco. You can take an image of a person’s face and run it through a software program that will show the effects of aging and of smoking. Consider this example. Grogan et al. recruited a group of 70 young women [...]
Posted on Tuesday, December 13th, 2011
Consider these two statements. First . . . OCCUPY BOSTON RAIDED On December 10, 2011 at 5:00 AM #OccupyBoston’s Dewey Square encampment was raided by the Boston Police Department and other officials. Thirty-five peaceful protesters were arrested on the Rose Kennedy Greenway just two days after Mayor Thomas Menino issued a notice of eviction. Eight [...]
Posted on Friday, September 9th, 2011
You recall from this earlier post that Republican Paul Broun, US House Representative from Georgia, decided to skip President Obama’s speech in a joint session of Congress and instead watch it on TV and twitter his responses in real time. How did that go? Here are twitter stats for 3 US House Representatives, Broun; Nancy [...]
Posted on Wednesday, July 13th, 2011
This is based on a news story with hard hitting investigative reporting, so shakers of salt and shots of tequila. But . . . You’re part of the team trying to find Osama bin Laden. You would like to get compelling evidence of his location, say something 2.0 and high tech, say something like DNA. [...]
Posted on Wednesday, February 2nd, 2011
So, you’re watching the Game and it’s 4th and 1. What will your homies do? Punt or go for it? Hey, you’re a fan, you know what the coach will do, but you can’t prove it to anyone except for shooting your mouth off into space. But, what if you had a betting app on [...]
Posted on Wednesday, July 6th, 2011
Google introduces yet another social media attempt (Buzz, Wave, etc.) to confront Facebook. Google calls it Google+. Google+ is in beta right now with invitation only members. At least one Google+ member thinks the platform is great. Mr. Cuaron demonstrates the mark of a persuasion maven and I nominate him for a Peitho Award!
Posted on Thursday, January 20th, 2011
Here is a great and inSincere Persuasion play that hides in plain sight. My compliments to Mr. George Ball. He wants to win the War on Obesity. First, here’s his take on the Problem. Childhood obesity is now the nation’s disease—an ailment crippling the body politic . . . The lineup of culprits includes school [...]
And the 2011 Peitho Award goes to . . .

P.S. Read this PB Post for Spec Ops background on this persuasion play.