Persuasion plays almost always work best when hiding in plain sight looking like the proverbial Shakespearian third bush, just scenery or a minor character or a bit of stage dressing that appears to be only functional, like a balcony. As with fashion designers trying to break through with this play.
The scene shows a pretty young girl out living life on the streets of Manhattan, seeking attention with her style, her taste, her . . .
PIVOTING smartly, a hand on her hip, the better to show off her pipette jeans, Laura Ellner seemed the incarnation of street style. As she posed at Lincoln Center Plaza on Day 1 of New York Fashion Week last Thursday, a brace of cameras clicked and whirred, each competing to catch her performance.
Ahh, to be young and beautiful and graceful and . . . connected.
She was hoping to burnish her image (she poses routinely on On the Racks, her style blog) and to appear on a flurry of similar sites. She was also sharing the spotlight with her bag, a roomy multizippered affair that she readily identified as a Kelsi Dagger duffel from by Pour La Victoire, the leather goods company where she works.
See the Man Behind the Curtain called Girls In Their Summer Dresses? Fashion designers target girls who look kinda like models and aspire to fashion then give them bags, shoes, shawls, belts, scarves, dresses, whatever for a little street persuasion hiding on the bodies of those sweet young things. Here’s the play in detail.
Today many of them are Web icons, trotting out their finery for scores of fans. But what they are parading as street style — once fashion’s last stronghold of true indie spirit — has lately been breached, infiltrated by tides of marketers, branding consultants and public relations gurus, all intent on persuading those women to step out in their wares.
We’ve seen this play from the fashionistas. Remember those brand Ambassador’s? Working for nothing to spread the designer word, buying designer wares at training sessions, providing youthful vanity for the persuasion purposes of the designer; the girls are both persuasion hook and catch for the fashion industry.
Aren’t My Cues Beautiful? is the persuasion principle, of course. All that Comparison (If The Beautiful Girls Are Doing It, You Should, Too), Liking (If You Like The Beautiful Girl, Do What She Does), and interestingly enough Authority (When An Authority Does It, You Should, Too.) And see these Cues concealed in plain sight, beauty hiding in and on beauty. Beautiful girls with beautiful clothes and accessories.
P.S. Girls In Their Summer Dresses . . . by Irwin Shaw.
P.P.S. This is what people used to call a Tipping Point if you remember Gladwell’s fantasy persuasion (Hush Puppies!). You don’t hear that as much nowadays, do you? Because it wasn’t true, just beautiful, kinda like Girls In Their Summer Dresses.