All persuasion is local.

Never always be closing.

More is the enemy of less.

Power corrupts persuasion.

All bad persuasion is sincere.

If you can’t succeed, don’t try.

It’s about the other guy, stupid.

Persuasion is strategic or it is not.

Drive with science, putt with poetry.

All people always resist significant change.

Persuaders can either be famous or effective, but not both.

The only behaviors you can persuade are interesting behaviors.

If there were laws of persuasion, no one would tell you about them.

You can get farther with a kind word and a big stick than with either alone.

Great persuaders don’t need rich uncles, kindness from strangers, or third party vote splitters.

There’s a difference between persuasion, and smoke and mirrors; with persuasion the illusion persists.